How to add Code to Track the Login Step of Guest Users using this plugin?

Enable the Add Code to Track the Login Step of Guest Users option if you want to see how many guest users decided to log in to your eCommerce store to complete their purchase. 

Screenshot - 1: ( Add Code to Track the Login Step of Guest Users option )

If you allow purchases for guest users, these statistics can tell if buying as a guest (and automated sign-up) suits your users or if a prior signing in/up is their preference. And if you allow purchasing for logged-in users only, it will give you an idea about the conversion rate and if your process is optimized enough or not.

How to See Demographics and Interests Reports for Remarketing and Advertising Woocommerce?

Enable the Demographics and Interests Reports for Remarketing and Advertising option from the Google Ecommerce Tracking page > Ecommerce Tracking Configuration section.It will start saving the demographics and report data. View this report to see the visitor data, categorized by their location and interest.

Screenshot - 2: ( Add Code to Track the Login Step of Guest Users option )