How to Enable Enhanced eCommerce for the Plugin-created Reports?
Click the checkbox for the Enable Enhanced eCommerce option on the Google ECommerce Tracking page in your plugin dashboard. You will find it in the Ecommerce Tracking Configuration section.
Screenshot - 1: ( Enable Enhanced eCommerce option )
Enabling this option will activate the collection of eCommerce-specific data, like transactions, revenue, product view, add-to-cart, remove-from-cart, increase in the product quantity, decrease in product quality, etc. related to your store. This data will be saved in your Google Analytics account.
Note: You must also enable it in your Google Analytics account’s dashboard.
- Manual order tracking – Orders created in the admin are tracked when you view them (with Enhanced eCommerce enabled)
- Product impressions – view_item_list on category, shop, search, and product tag pages
- Refund – Fires when an order is fully refunded in WooCommerce; sent on the next frontend page load.
Events triggered with Enable Enhanced eCommerce
Core eCommerce events (always sent)
| Event | When it fires |
|---|---|
| view_item | Customer views a product page |
| view_item_list | Customer sees products on category, shop, search, or product tag pages |
| select_item | Customer selects a product from a list |
| add_to_cart | Customer adds a product to the cart |
| remove_from_cart | Customer removes a product from the cart |
| view_cart | Customer views the cart page |
| begin_checkout | Customer starts checkout |
| add_shipping_info | Customer enters shipping information |
| add_payment_info | Customer enters payment information |
| purchase | Order is completed (thank you page or admin order view) |
| checkout_progress | Customer moves through checkout steps |
| select_promotion | Customer applies a promotion/fee (e.g., with Conditional Discount Rules) |