How to Enable Google Analytics Opt-Out for Site Users?

If you do not want to send the data back to your GA account,  Enable the Google Analytics Opt-Out option. It is a good idea when you are not running any campaign (temporarily). 

Alternatively, if you want your users to give an option for opting out, add this line to your theme’s header/footer.

<a href="javascript:uaOptout()">Click here to opt-out of Google Analytics</a>

If selected, the current user session won’t be tracked through Google Analytics.

Screenshot - 1 : ( Google Analytics Opt-Out option )

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