Overview

The Enhanced eCommerce Tracking Plugin enables WooCommerce store owners to enable Google Analytics tracking for their shop. This feature-rich & ease-to-use plugin is also compatible with Google Analytics 4 Tracking (i.e., GA-4), implying that you can leverage the benefits of new Universal Analytics and enhanced eCommerce GA event tracking using it.

The pro plugin submits the collected data back to the respective tools so that you can see the eCommerce analytics details and enhanced eCommerce Google Analytics tracking data in one dashboard collectively.

There are 2 methods to get a better idea about how the Enhanced eCommerce Google Analytics for WooCommerce Plugin works:

See the full demo video.
Try the live demo link and click on the Launch Admin Demo to try the plugin yourself.

Key Features - Enhanced Google Analytics Tracking

WooCommerce Google Analytics Integration
Enhanced eCommerce Tracking: Transaction, Revenue, Product View, Add to Cart, Remove From Cart, Apply Coupon, Increase and Decrease Cart Qty
Tracking by searches, user IDs, and comments
Tracking of Forms data and File Downloads
404 Error Tracking
Enhanced Link Attribution Tracking
IP anonymization
Google Analytics opt-out
Adding trackable code for Guest users on the Login step
Demographics & Interest Reports
Option to include or exclude several user roles from tracking
Custom Event Based Tracking
Option to create your own custom events and delete them

Benefits of Enhanced eCommerce Google Analytics for WooCommerce

Using the powerful eCommerce tracking features of the Enhanced eCommerce Google Analytics for WooCommerce plugin for WooCommerce, you can:

Gather in-depth insights related to your store
Track Custom campaigns and analyze their impact
Do eCommerce conversion tracking
Monitor and study your eCommerce statistics to improve it
Generate Demographics & Interest data for advertising and remarketing activities
Notice add-to-cart, remove-from-cart, coupon & reduce-quantity like events in your shop
Understand your orders, sales, transactions, and revenue data like never before
Track 404 pages to eliminate them

On pondering over this data and applying needed changes, you will see:

Improved user experience and overall user journeys
Better and optimized WooCommerce store
Higher Conversion rate and sales
Significantly-boosted Revenue