Is Google Universal Analytics Retiring? How can I keep tracking my WooCommerce website if that’s the case?
Yes. Google has announced the retirement of Universal GA properties on July 1, 2023. However, people will be able to see the data collected through these properties even after its retirement (for a few extra months). To keep tracking your data, you must create and use Google Analytics 4 properties (GA properties). And as you own a WooCommerce website, make sure that your plugin supports GA-4. Enhanced eCommerce Tracking Plugin by theDotStore is one such plugin that already supports GA-4.