What is Google Analytics?

Google Analytics is a site traffic analysis tool. It can track websites of all kinds after a JavaScript snippet with a unique ID is added to the web pages of that website. From bounce rate to session duration, visitor details, visitor geography, and visitor device types, a lot of data can be tracked using this tool. Using the Enhanced eCommerce Google Analytics for WooCommerce Plugin for WooCommerce, shop owners can track advanced data (including GA-4 user journeys and app data) and use it for decision-making related to their business.

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